Background: Everlasting Wardrobe, a monthly clothing rental membership for children 6mo-12Y, allows families across the US to receive 8-pieces of clothing for 30 day periods. Launched in January 2020, the service offers clothing from over 300 brands, including the 110+ who are providing inventory as payment to join the platform. Participating Brand Partners get their products and services into the hands and homes of Wardrobe recipients and their families. Subscribers get a personalized offering created by their fashion stylists and “Gene” (Clothing Recommendation Engine) which implements user preferences, location, feedback (and more), when choosing each piece of clothing, every month.